General information
When you use our website, personal information about you is collected. This can be done by entering the data yourself – e.g. your e-mail address. However, our system also collects data from you automatically, such as your visit to our website. This is independent of which device or software you use our website with.
Any input of data by you on our website is voluntary, there are no disadvantages for you due to the non- disclosure of your data. Without certain data, however, it is not possible for us to provide services or conclude contracts.
On this website, personal data of the user is only collected within the framework of the applicable data protection law, in particular the General Data Protection Regulation (GDPR). The technical terms used in the text are explained in more detail in Art. 4 of the GDPR.
Data processing is permitted under the GDPR in three cases in particular:
- according to art. 6 par. 1 lit. a and 7 GDPR, if you have consented to data processing by us; in each case we will inform you in advance in this data protection declaration and on the occasion of your consent in accordance with art. 4 no. 11 GDPR exactly for what and under which circumstances your data will be processed by us;
- according to Art. 6 para. 1 letter b GDPR, if the processing of your personal data is necessary for the initiation, conclusion or processing of a contractual relationship;
- pursuant to Art. 6 (1) (f) GDPR, if, after weighing up our interests, processing is necessary to safeguard our legitimate interests; this includes in particular our interests in analysing, optimising and safeguarding the offer on our website – this includes, in particular, an analysis of user behaviour, the creation of profiles for advertising purposes and the storage of access data as well as the use of third-party providers.
Inventory data, usage data and advertising
Inventory data
We collect inventory data (e.g. name, address and e-mail address, services used if applicable) insofar as they are necessary for establishing, structuring the content or changing a contractual relationship between us and the user.
Usage data
We also collect usage data (e.g. visits to the website, interest in products) in order to enable and invoice the user to use the services on our website.
A consolidation of usage data is only carried out by us if and insofar as this is necessary for billing purposes. Otherwise we will only create usage data pseudonymously and only if you have not objected to it. You can send this objection at any time to the address given in the imprint or to the person responsible named in this data protection declaration.
Legal basis for this data processing are on the one hand our legitimate interests according to Art. 6 para. 1 lit. f GDPR in the analysis of the website and its use, if necessary also the legal permission to store data within the framework of the initiation of a contractual relationship according to Art. 6 para. 1 lit. b GDPR.
Furthermore, each time you use this website our provider stores information, the so-called server log files, which are automatically transmitted by your browser. These are:
- Your IP address
- Type and version of your browser
- host name
- Time of visit
- the page from which you visited our site,
- Name of the called page,
- the exact time of the call and
- the amount of data transferred.
This data is only used for statistical purposes and does not allow us to identify you as a user.
Advertising
Before sending advertising, we will ask you for your explicit consent in accordance with Art. 4 No. 11 GDPR, unless it concerns advertising for similar products that you have already purchased. This is particularly the case if you give us your consent to receive our newsletter or if you fill out a contact form.
Consent
If we ask for your consent to process your data, we will inform you in clear language and easily accessible for which cases you give your consent. Any consent requested by us is voluntary, any advantage you wish to obtain by granting consent can also be obtained without the consent, simply ask us.
You have the right to revoke your consent to the processing of your personal data at any time. This can be done by an informal message, e.g. via our contact form, an e-mail to the e-mail address given in the imprint or a unsubscribe link (if offered by us). Your revocation does not affect the legality of the data processing carried out up to then.
Storage time
Your data will only be stored for as long as required for the purpose of the respective data processing. A further storage is particularly considered if this is still necessary for legal prosecution by us or for our other legitimate interests or if we are legally obliged to still keep your data (e.g. within the framework of tax retention periods, which in principle amount to 6 or even 10 years).
Cookies
Our website uses cookies within the scope of our legitimate interest in a technically flawless online offer and its economically efficient design and optimization according to Art.6 Para. 1 lit.f GDPR, so that our offer can be used better, more effectively and more safely. Cookies are text files that are stored on your computer and store certain data about your user behaviour on our site so that, for example, an offer corresponding to your previous use can be made. These may be so-called “session cookies” that are automatically deleted at the end of your visit to our website. However, there are also cookies that are permanently stored on your computer, unless you delete them. Then it is possible for us to recognize your browser the next time you visit our website and to make you offers that correspond to your previous use of our website.
Your browser enables you to prevent the use of cookies completely or in individual cases. Please refer to the operating instructions for your browser. Blocking cookies can restrict the function of our and other websites you visit.
You can permanently prevent the storage of cookies in your browser by downloading and installing the linked plugin. Here you will find more information.
You can also prevent the use of cookies by third parties to you by opting out on the deactivation page of the Network Advertising Initiative in accordance with the instructions provided there. Here you will find more information. You will find a similar offer on this US website and on this European service.
Passing on to third parties
We don’t like spam any more than you do. We will therefore not pass on your data to third parties unless this is legally permitted.
A passing on of your data can either
- required for the performance of a contract and then permitted under Art. 6 para. 1 lit. b GDPR or
- be permitted on the basis of our legitimate interest in an effective structuring of services pursuant to Art. 6 para. 1 lit. f GDPR,
- be covered by a consent given by you, or
- if we are legitimately claimed by a state or an authority for the surrender of your data pursuant to Art. 6 Para. 1 lit. c GDPR.
Transfer abroad, especially to the USA
Our website uses external providers based outside the EU for various functions. In particular, cookies, active Java scripts and other techniques may result in the processing and storage of your data outside the EU. However, we will not pass on your data to a third country unless the EU Commission has determined that your data protection is comparable to that in the EU or you have informed us of your consent or we have agreed the standard contractual clauses with the provider to protect your data. For the USA, the Privacy Shield Agreement
see https://www.privacyshield.gov/welcome
has again established adequate data protection under certain conditions. For more information about your rights with each transfer of data to the USA mentioned below, see
http://ec.europa.eu/justice/data-protection/document/citizens-guide_en.pdf”
Rights of users
Information
You can request information from us at any time and free of charge about the personal data we have stored about you. In order to prevent misuse, an identification of your person is required.
Deletion, correction, restriction
You can request us to correct incorrect data at any time and to limit its processing or to delete your data. We will then immediately correct, block or even delete your personal data, unless there are legal reasons to the contrary.
Data transmission
You can ask us to transfer the data stored about you in machine-readable form.
Complaints
If you feel that your rights have been violated by our data processing, you can lodge a complaint with the competent supervisory authority (here you will find a list of the authorities).
Changes to the data protection declaration
If a change to the data protection declaration becomes necessary for legal or factual reasons, we will update this page accordingly. No changes are made to the consents given by the user.
Encryption of data entry
When you enter data on our website, whether on a contact form, when registering, when logging in or for payment purposes, the website on which you enter the data is encrypted. This prevents third parties from reading what data you enter. You can recognize the encryption by the lock symbol in your browser and by the fact that the address line starts with “https” instead of just “http”.
Contact forms
If you fill out a contact form or send us an e-mail or other electronic message, your details will be stored for the processing of the enquiry, possible follow-up questions or other related questions, and will only be used within the scope of the enquiry.
The input of your data is encrypted, so third parties cannot read your data during the input.
The basis for this storage is your consent pursuant to Art. 6 para. 1 lit. a GDPR, which you give us by filling out the contact form or your other request. You can revoke this consent at any time by sending us an informal message (e.g. via contact form or e-mail). This revocation does not affect the legality of the data processing carried out up to that point.
Your data will be stored as long as it is required for the processing of your enquiry, in particular for the fulfilment of the contract, for legal prosecution by us or for other legitimate interests or if we are legally obliged to keep your data (e.g. within the framework of tax retention periods).
YouTube
Within the framework of our legitimate interest in a technically flawless online offer and its economically efficient design and optimization according to Art.6 Para. 1 lit.f GDPR for the integration of videos we use the provider YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Normally your IP address is already sent to YouTube and cookies are installed on your computer when you visit a page with embedded videos. However, we use a two-click solution, which only tells Google about your IP address and your visit to our website when you click the button. If you activate the plugin while logged in to YouTube, Google can assign your usage to your user account.
As a result, your data will be transferred to the USA, but Google is registered with privacy shield and is obliged to comply with EU data protection regulations. For more information on your rights, see
http://ec.europa.eu/justice/data-protection/document/citizens-guide_en.pdf.
We have no knowledge of and no influence on the possible collection and use of your data by Google. For more information, please see Google’s privacy policy at
https://www.google.de/intl/de/policies/privacy/
from it. In addition, for general handling and deactivation of cookies, we refer to our general description in this data protection declaration.
Google Analytics
Within the framework of our legitimate interest in a technically flawless online offer and its economically efficient design and optimisation in accordance with Art.6 Para. 1 lit.f GDPR we use the tool Google Analytics from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94.043 USA. This allows the use of websites to be analysed and pseudonymous profiles of users can be created from the data. Google uses various techniques to do this, including storing cookies on your computer. These store information about the use of our site, which we use to improve our offer.
The data collected by Google is transmitted by Google to countries outside the EU, in particular the USA. Google has submitted to the Privacy Shield Framework, more information about your rights can be found at
http://ec.europa.eu/justice/data-protection/document/citizens-guide_en.pdf
We have taken additional precautions to ensure adequate protection of your data as far as possible. We anonymise your IP address before transmission to Google. This was done by activating the function Anonymizelp() within the Google Analytics tracking code.
We have also entered into a contract with Google to process your order data, whereby Google will not combine your data with other data collected by Google in order to determine your identity.
If this is not enough for you, you can also use the link
http://tools.google.com/dlpage/gaoptout?hl=en
Download and install Google’s browser plug-in to block Google Analytics, which blocks Google from collecting and sharing your personal data.
You can also prevent the collection by Google Analytics by clicking on the following link: Disable Google Analytics an opt-out cookie that also prevents the collection of your data (see https://developers.google.com/analytics/devguides/collection/gajs/).
If you would like to learn about Google’s privacy practices, please use the following link:
https://www.google.de/intl/de/policies/privacy/
Google AdSense
We continue to use Google AdSense within the framework of our legitimate interest in a technically flawless online offer and its economically efficient design and optimisation in accordance with Art.6 Para. 1 lit.f GDPR. This is a web analysis service of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94.043 USA.
The analysis is made possible by so-called cookies and web beacons. Cookies are text files that are stored on your computer and enable a usage analysis of the website. Web beacons are invisible graphics that make it possible to create information about visitor traffic on the website. All information about the use of the website and advertising formats that also contain your IP address is transmitted to Google Inc. and stored there. Google Inc. contractual partners may obtain this information. The IP address determined by Google AdSense is not merged with other Google data.
The anonymized data is transmitted to the USA and stored by Google. Google has submitted to the Privacy Shield Framework, more information about your rights can be found at
http://ec.europa.eu/justice/data-protection/document/citizens-guide_en.pdf
If you do not wish cookies to be stored on your computer, you can make the appropriate settings in your browser (more details in the general part of this explanation on cookies). Unfortunately, this may result in limited use of our pages. By using this website, you agree to the collection of the above information in the manner described above. By using the website, you continue to consent to the transmission of information to Google Inc. for the above-mentioned purpose.
Amazon Affiliate Program
As part of our legitimate interest in an economic online offer pursuant to Art.6 Para. 1 lit.f GDPR, we use Amazon EU S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 5, Rue Plaetis, L-2338 Luxembourg and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich.
On our website you will find advertisements from Amazon and links to Amazon’s products. If you click on an advertisement or link on our website, Amazon uses cookies that are stored on your computer to recognize that you have clicked from our website. We receive a reimbursement of advertising costs (affiliate commission).
You can learn about Amazon’s use of your data in Amazon’s privacy policy:
https://www.amazon.com/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ
You have the option of setting or completely preventing the setting of cookies on your computer. For this purpose, we refer to our general description of cookies at the top of this data protection declaration.